Russia seeks to remove superlatives from ad campaigns
MOSCOW, November 12 (RIA Novosti) - Russia's federal antitrust body has suggested making it illegal for companies to use superlatives in advertising campaigns for products and services, a deputy director of the organization said.
The Federal Anti-Monopoly Service (FAS) constantly comes across statements by producers that say their products or services are "number one" in popularity on the Russian market.
"We suggest banning the use of the words 'first,' 'best,' 'superb,' 'number one,' and [other superlatives] we have found in the dictionary," Andrei Kashevarov said on Wednesday.
According to Kashevarov, exclusions would be made for companies registered in Russia that have the words in their official names. As an example, Kasherov named Channel 1 TV and First Trucking Company as being exempt from the advertising rule because the names of the companies are registered trademarks.
