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McDonald's to open 40 restaurants in Russia in 2008
MOSCOW. April 22 (Interfax) - McDonald's will open 40 restaurants in Russia
this year, bringing the overall number of outlets in the country to 233, Khamzat
Khasbulatov, McDonald's president for Russia and Eastern Europe, said at a press
conference in Moscow on Tuesday.
The company has already opened four new restaurants this year, he said.
McDonald's opened 21 new restaurants in 2006 with investment totaling more than
1.5 billion rubles.
I addition, McDonald's is investing in overhauls to existing stores. About
ten restaurants have been refurbished with investment in each outlet totaling
$500,000.
Khasbulatov said the company is pushing towards the east of the country,
particularly to Chelyabinsk and Tyumen. "The Volga and Urals regions are the
most interesting in the company's development plans. It's possible that
restaurants will be opened in Perm this year as well as in Kaliningrad and
several cities in central Russia," he said.
"We would like to open more restaurants in Russia, but, unfortunately, the
procedure for receiving permission is not becoming any easier," he said.
McDonald's is also planning to expand existing and introduce new forms of
accessibility to its products in Russia, he said. Khasbulatov said he was
referring to 24-hour express windows (there are currently 38 in Russia) and
drive-thru windows. McDonald's is also implementing a joint project with Shell
that will house both gas stations and restaurants on Leningradskoye Highway.
"Experience shows that combining the two facilities produces a good, synergetic
effect," he said.
The company is also considering opening restaurants at airports and train
stations in Russia, he said. "A restaurant will be opened at one of Moscow's
airports next year," he said, noting that it would most likely be Sheremetyevo
Airport, although talks are also being held with Domodedovo Airport.
Khasbulatov said the company continues to develop its chain of local
suppliers and remove logistics from its own management. The company's logistics
were handed over last year to Alfa Group affiliate Rulog, which has a
distribution center in Moscow and is planning to open similar facilities in St.
Petersburg, Kazan, the Urals and in southern Russia. "But we select the
suppliers ourselves," he said.
Chicken production has been transferred to a plant in the Kaliningrad region,
which was set up jointly with Brazil's Sadia. "The production of beef patties
will be handed over before the end of the year to an enterprise that Italy's
Inalca is building in the Moscow region," he said. "Thus, more than 80% of the
products for our chain will be produced on Russian territory. Only the
production and processing of potatoes and fish products will remain abroad," he
said.
Commenting on the company's franchise program, Khasbulatov said "franchising
will appear in Russia as soon as it becomes possible, but for now there is no
motivation to sell franchised restaurants.
"Russia is one of the most successfully developing markets of the McDonald's
Corporation in Europe," he said. Noting that the company operates in 118
countries, he said Russia is among the top ten in terms of turnover. Khasbulatov
declined to provide specific figures and only said that annual growth rates in
turnover and the opening of new restaurants exceeds 20%.
McDonald's has been working in Russia since 1991.
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