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  Cover - Purpose of the Book
 

Ch. 1

 
    Elites vs. the People – The 2004 Election
June 7, 2004
 

 
 
Ch. 2

 

 
How to Tell a Good Poll from a Bad Poll
June 16, 2004
 
 
 
Ch. 3

 

 
Spin  — From the Media  — Via the Media
June 25, 2004
 
 
 
Ch. 4


 

 
The 21st Century Issues – Globalization, Terrorism, Immigration/Outsourcing, and the Quality-of-Life
July 1, 2004
 
 
 
Ch. 5

 

 
Three Easy Ways to Spot Spin
July 9, 2004
 
 
 
Ch. 6

 

 
Fair Response Choices have Equal Weight and Coherence
July 13, 2004
 
 
 
Ch. 7

 

 
Down, Boy.  No – Give the People a Break
July 22, 2004
 
 
 
Ch. 8

 

 
Let the Scales be Right, Let Them Drop from your Eyes
July 26, 2004
 
 
 
Ch. 9

 

 
Asking the Right Questions, Asking the Questions Right
Aug. 9, 2004
 
 
 
Ch. 10

 

 
Fair and Foul Use – Tag Lines and Authorities
Aug. 9, 2004
 
 
 
Ch. 11

 

 
Good Polls, Good Pollsters, Good Sponsors
Aug. 16, 2004
 
 
 
Ch. 12

 

 
Historical Persistence of Public Opinion
Sept. 10, 2004
 
 
 
Ch. 13

 

 
Good Polling to Keep Democracy Alive and Elections Honest
Sept. 29, 2004
 
 
  Coming soon ...
 
    Conclusions      
 
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