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Cover - Purpose of the Book
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Ch. 1
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Elites vs. the People – The 2004 Election
June 7, 2004
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Ch. 2
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How to Tell a Good
Poll from a Bad Poll
June 16, 2004
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Ch. 3
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Spin — From the Media — Via the Media
June 25, 2004
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Ch. 4
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The 21st Century Issues – Globalization, Terrorism,
Immigration/Outsourcing, and the Quality-of-Life
July 1, 2004
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Ch. 5
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Three Easy Ways to Spot Spin
July 9, 2004
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Ch. 6
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Fair Response
Choices have Equal Weight and Coherence
July 13, 2004
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Ch. 7
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Down, Boy. No –
Give the People a Break
July 22, 2004
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Ch. 8
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Let the Scales
be Right, Let Them Drop from your Eyes
July 26, 2004
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Ch. 9
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Asking the Right Questions, Asking the Questions Right
Aug. 9, 2004
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Ch. 10
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Fair and Foul
Use – Tag Lines and Authorities
Aug. 9, 2004
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Ch. 11
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Good Polls, Good Pollsters, Good Sponsors
Aug. 16, 2004
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Ch. 12
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Historical Persistence of Public Opinion
Sept. 10, 2004
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Ch. 13
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Good Polling to Keep Democracy Alive and Elections Honest
Sept. 29, 2004
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Coming soon ...
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Conclusions
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Public-interest polling - what's that? Top Home Search CDI Home
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